 Travelex Singapore
Content Management System
Company Background
Travelex is the world’s largest non-bank provider of commercial cross-border payment services. The business provides international payment services for commercial and personal customers, with products comprising multi-currency spot contracts, forward contracts and options. The Global Business Payments division was created by merging Ruesch International, which was acquired during the year, with Travelex’s Commercial Foreign Exchange (CFX) division.
Current Situation
In today’s volatile financial markets, Travelex clients need to be kept updated daily on the current forex markets. Travelex needs to send regular email updates to their customers. However, due to the high send rate required, most of Travelex’s emails couldn’t reach their clients on a timely manner.
Being a well-established multi-national corporation, Travelex leverages on the local intranet to deliver information to all their staff. Travelex wanted to leverage on the expertise of a professional and responsive web design vendor to effectively harness the advantages of the intranet.
Solution
• Provision of a state of the art e-marketing system.
• Provision of intranet maintenance services with a Service Level Agreement (SLA)
Benefits
• Huge volume attractively designed electronic direct mailers are broadcasted direct to the clients mailbox in less than an hour
• Statistics tracking mechanism allowed Travelex to review the view rates of the EDM
• Information on the intranet updated within a day.
Assets
• Video Testimonial
• Letter of Commendation |
