Just the other day, a web design client asked us whether we knew about their survey campaign that was advertised on TV recently. Our immediate response was “errr…..we don’t watch TV.”
Whatever we can get on TV, we get even more on the Internet. So why bother using that remote?
Times are changing. To reach us, the young working adults, who prefer to have a higher level of participation with our mediums, you need to be where we are - Social Media. You need to work this in when designing your websites if you want your websites to have stronger user engagement.
We are where we can interact with others on line - the Social Media and it takes on many forms: Blogs, Microblogs like Twitter and Plurks, Social Networks like Facebook and Friendster, Podcasts, Vodcasts Wikis, Social Aggregators, Virtual Worlds, Photo Sharing Websites like Flickr, Video sharing websites like youtub and vimeo, just to name a few.
Still clueless? I found an excellent video that explains Social Media in Plain English.
Enjoy.
